Market research

Competitive analysis

Positioning strategy

Pre-opening marketing plan (to be executed by The Ascona Group)

Post-opening marketing plan (to be executed by the hotel’s sales and marketing team)

Identification of restaurants, bars, lounges, multi-function flexible space catering and conference facilities

Development of Food and Beverage concepts and strategies

Development of à la carte menus for restaurants and bars, and catering menus for functions and weddings

Costing and yield analysis of all menus

In cooperation with the Architect, oversee and monitor the progress of the construction. Attend regular construction meetings and provide input as appropriate.

Assist with identifying interior designer, landscape architect, general contractor, furniture, fixtures and equipment          (f. f.& e.) procurement and installation firm