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Component I: Planning Phase


  • Review and discuss land use of master plan

  • Products and services definition

  • Management responsibilities

  • Create The Ascona Group's master critical path

  • Architectural design concepts

  • Operating concepts and philosophy (all-inclusive, vacation club, leisure, group, etc.)

  • Should the accommodations of the hotel/resort be designed in keeping with possible future conversion into timeshare/fractional ownership

  • Clearly define the project's long term financial objectives

  • Define service standards and expectations

  • Determine configurations of a comprehensive integrated property management system, point of sale systems and their integration


Component II: Resort Space Planning and Design


  • Consult with Architect on design of guest rooms, casitas, suites, [timeshare/residence club/fractional ownership] condos

  • Public space design

  • Food and Beverage outlets, kitchens and all support areas (both front and back-of-the-house)

  • Storage and administrative

  • Recreational areas, amenities, etc.

  • Property access and egress, parking, possible special transportation needs, entrance and curb appeal; ~sense of arrival~


Component III: Food and Beverage


  • Identification of restaurants, bars, lounges, multi-function flexible space catering and conference facilities

  • Development of Food and Beverage concepts and strategies

  • Development of a  la carte menus for restaurants and bars, and catering menus for functions and weddings

  • Costing and yield analysis of all menus


Component IV: Construction Oversight


  • In cooperation with the Architect and Project Manager, oversee and monitor the progress of the construction. Attend regular (OAC) construction meetings and provide input as appropriate.

  • Assist with identifying interior designer, landscape architect, general contractor, f.f.&e. procurement and installation firm


Component V: Business Plan Development


  • Develop 5-year proforma

  • Develop first year's comprehensive operating budget and cash flow projection

  • Capital equipment budget

  • Sales, marketing and advertising strategies and action plans, including an e-commerce strategy


Component VI: Management


  • Recruiting and hiring of key management personnel

  • Establishment of operating criteria and desired service standards

  • Training and development program and schedule for all human capital

  • Development of pre-opening critical path

  • Identify and implement global distribution reservations systems and affiliates

Component VII: Opening


  • Plan, organize and coordinate all (soft) grand opening activities and festivities with Ownership

  • Ensure total preparedness of all operating departments to provide the first arriving guests with excellence

  • Coordinate press releases as necessary and appropriate

  • Interface with general contractor and review time table for punch lists


Component VIII: Post Opening


  • Management or oversight of management

  • Ongoing training and development of management team

  • Flexible exit strategy by Ascona, transitioning out of operations, once Ownership is comfortable with the management team in place

  • Possibly assist with finding a suitable management company and/or assist ownership with management oversight or asset management.

Please also visit: SET Development LLC




















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